S1 E4: What is a 'brand'? + All about 'Brand Touchpoints'

Season 1
Written By Rosanna

Episode Notes:

In this episode I am talking about my true passion - branding! What even IS branding and what is a brand? It's not just a logo and a colour palette, it's so much more.

I talk in depth about what it takes to create a real 'brand' and why your brand voice, brand design, and brand actions are so important for creating the business you want. As well as this, we go through what your brand touchpoints might be and how to make them consistent.

Rosanna

With 8 years as a Squarespace Circle Member, website designer and content creator, Rosanna shares tips and resources about design, content marketing and running a website design business on her blog. She’s also a Flodesk University Instructor (with 8+ years expertise in email marketing), and runs Cornwall’s most popular travel & lifestyle blog too.

http://www.byrosanna.co.uk
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S1 E5: Choosing Your Niche (FAQ Session with Olivia Bossert)
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S1 E3: Target Customer Profiling - Get to Know Who You're Serving!