S1 E4: What is a 'brand'? + All about 'Brand Touchpoints'
In this episode I am talking about my true passion - branding! What even IS branding and what is a brand? It's not just a logo and a colour palette, it's so much more.
I talk in depth about what it takes to create a real 'brand' and why your brand voice, brand design, and brand actions are so important for creating the business you want. As well as this, we go through what your brand touchpoints might be and how to make them consistent.