A Few Recent Projects & Updates

Recent projects

This has been my first month back and publishing content on my blog in a long while!

Life got in the way, and for the last few months, blogging just hasn't been a priority for me. It actually takes a surprising amount of time to come up with content, do research, write articles, create sharable images for the articles and promote to your followers, and sometimes your time is simply better spent elsewhere.

However, with a bit of newfound focus and a clearer direction, I'm back with some updates and recent projects to share!

Recent Projects

Below are a few recent projects I've been working on that have launched over the past few months! 

Lucie Rose Donlan

Cornwall-based surf and lifestyle model, Lucie, wanted a fresh new look for her portfolio website. It was also really important that she'd be able to upload new images and make edits herself quickly and easily. I love the minimal clean look of the new Squarespace site!

Lucie Rose Donlan website

Tracy Short & Co

Tracy asked me to help her design a fresh brand and website for her new executive search and career coaching agency, and as soon as we completed the moodboard, I knew I was going to love working on the design. I also love how quirky and unique the website turned out too!

Tracy Short Branding
Tracy Short website

Anchor & Sea

After working on another brand for Neil last year, him and his partner came back to me to work on a modern, adventure-inspired logo and brand for their new surf jewellery/lifestyle brand. I instantly fell in love with the brief as it's exactly the type of items I would buy for myself, and I was excited to work with the coast and ocean as my inspiration!

A New Focus

After taking some time to review where my biggest creative blocks were coming from, and evaluating what I truly love doing in my day to day business, I've decided to put more focus on website design.

I still am truly passionate about creating great-looking modern brands for small businesses, but I have scaled down my brand service to a simplified 'Logo Design package', which will provide my clients with the essentials they need to get started with their branding (ie. a core logo, colour palette & fonts). This not only makes my services much more accessible for freelancers and startups, but also means I can focus on my true love... Squarespace website design!

This Blog & My Content

Between 2016 and 2017, I consistently published at least one full-length, high value post each week here on this blog. That's a year of incredible content and determination on my part! But it was taking hours out of my week, and my ability to conjure up new and well-researched content that regularly burnt out in Summer 2017 - hence the lack of posts since then.

So I'm scaling this down too. I'll be publishing the occasional 'portfolio' post to alert my followers of my recent work, but other than that I will be keeping things short and sweet here! I'll be posting industry news and things I think my clients and following should know and will find interesting, and yes maybe I will write the odd long-form in-depth article every now and then! But I won't be putting any pressure on myself to do this, instead so that I can focus on my work and projects and the things I truly love doing.

do it with passion or not at all.

= my new mantra

HTTPS Encryption: A Necessity for Your Website

HTTPS Encryption is a necessity for your website

Securing your website with an SSL certificate is now more important than ever.

For years, Google has been pushing all website owners to adopt HTTPS encryption, marking HTTPS websites with a green 'secure' padlock icon in browsers to show users that the website is secure.


It started out with being a necessity for online shop owners and any website that had a 'login' system that required people to enter sensitive information like passwords or credit card data. However, for the past couple of years, Google has been encouraging all website owners to move over to HTTPS, and has even been favouring secure websites in search rankings.

So it's already been important to secure your website for SEO reasons, but Google have just announced that their Chrome browser will be marking non-HTTPS websites as 'not secure' from July. This means that if your website doesn't have an SSL certificate, Google Chrome will be essentially warning users that your website isn't trustworthy. NOT GOOD!

If you haven't already, you should therefore be be prioritising getting your site secured as soon as possible. Luckily, if you're using Squarespace, you don't have to do anything! SSL certificates are included with all of their pricing plans and are already set up as standard when you buy or connect your domain with your Squarespace website.

Jewelbox Cornwall's Brand New Look and Design Service

Jewelbox Cornwall

I've been working with Carrie for a couple of years on her Jewelbox Cornwall business, and I wanted to share an update on her business!

From helping her with the copy for her jewellery descriptions, to completely redesigning her website, it's been great fun working closely with Carrie from Jewelbox Cornwall over the past two years. I've seen her business and her ideas grow and develop so much; it's been so exciting!

Where it All began...

Old website (before)

When I first met Carrie, she'd been selling jewellery for a while on Etsy and on her self-made website. Her little business was starting to take off but she knew that her website was holding her back from really WANTING to promote herself to people. 

She wanted something she could really be proud of showing people; something more modern and professional, and that she'd be able to edit herself.

The first website update

Website 2.0

Enter The Jewelbox Website 2.0! Using Squarespace, the website had a slick, clean new look and Carrie was finding it way easier to update things and add new products on the go thanks to Squarespace's fully integrated e-commerce system. I posted about the website launch back in 2016!

Creating a new brand

However, once the new website was done, I think Carrie felt her logo had been left behind a little bit! It wasn't quite doing the new site design the justice it deserved. Also, she'd been doing a lot of work and research about her target customers and brand vision, so felt it was time for an upgrade!

  Images via:  1  //  2  //  3  //  4  //  5  //  6  //  7  //  8  //  9

Images via: 1 // 2 // 3 // 4 // 5 // 6 // 7 // 8 // 9

Jewelbox brand design

Using inspiration from her moodboard and her extensive branding homework, we came up with a beautifully elegant logo and brand that would appeal to her target clients and suit a range of purposes; from beautiful business cards to gold foil packaging!

Jewelbox brand collateral

Updating the website

Obviously to reflect the new brand we needed to do some website updates - it didn't take much to get everything looking consistent though, and finally Carrie could be proud of this incredibly important touchpoint of her business.

Jewelbox new website

Focus groups & research

In 2017, Carrie did something incredibly brave that I could never imagine doing myself - she held a focus group! 

After a few months of research and developing a bunch of ideas for her Jewelboxes, Carrie organised a focus group of women to come in and basically review her products and ideas. I was honoured to be a part, and it was an amazing set up; Carrie had prepared everything beautifully, from the experience of receiving a Jewelbox, to the customisations and aftercare. 

The feedback Carrie received was completely invaluable, and she handled the praise, new ideas and constructive criticism all with grace and strength. It was great to see how much positivity came from this exercise, and I know it helped her to really hone in on where to take her business next...

The New Jewelbox service

With a newfound excitement for her business and a stronger focus in 2018, Carrie has now launched her new Jewelbox Design Service and has rejigged some of her other products and pricing too. The new service is replacing the previously more complicated set up of individual pre-designed Jewelbox products and is making the whole experience way more personalised and bespoke!

Jewelbox design service

I'm so proud of Carrie and how much she's achieved over the last few years, and I can't wait to see where Jewelbox Cornwall takes her next!

Want to work with me? Get in touch!