A 'Hygge'-Inspired Brand Design for Embrace by Petsy Fink


Brand Design for Embrace by Petsy Fink

A natural, Scandinavian style brand for family photographer, Petsy Fink.


Petsy has made a name for herself as a wedding and family photographer over the past few years, but wanted to launch a new project this year dedicated to a documentary style of photography for modern families. This type of 'family photojournalism' focuses on making the ordinary moments in family life extraordinary, just like like the Danish concept of 'hygge'. In each photo, Petsy aims to capture the real and raw moments of each family she works with.

As someone who also loves minimal, Scandi-style design, I was super excited about this project and Petsy and I clicked immediately. 


Brand Moodboard

Petsy Fink Brand Moodboard | byRosanna

The moodboard we came up with was filled with beautiful green plants and natural imagery, as well as a small pop of yellow to bring in the warm sense of 'Spring' and make a connection to Petsy's wedding photography brand. 


Brand Concept

Petsy Fink Brand Concept Board | byRosanna

We decided to pursue the stylised ampersand idea for the brand submark, due to its representing a 'group' or family unit, as well as the all-encompassed idea of 'the good, the bad and the ugly'. Its meaning is subtle, but works well alongside the core logo.


Branded collateral

Petsy Fink Thank You Cards

Along with stickers and USB wafer card designs, we also created a 'Thank You' card for Petsy to send to her clients, which includes a quote about treasuring moments to fit with her brand values.

I'd totally urge you to check out Petsy's beautiful new website and family portfolio, the images are stunning! I love how she has kept everything in a clean black and white, incorporating subtle hints of colour throughout.


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How To Automate Twitter with Content Libraries


How to Automate Twitter with Content Libraries

Today I'm going to introduce you to an epic little tool called Recurpost!


First off, I want to say I am not sponsored to write this post - Recurpost is a FREE online tool that I discovered a few months ago after Buffer killed their content library beta feature. I moaned about it on Twitter and Recurpost tweeted me telling me about their free service, so I was like HELL YES I will try this out!

A couple months in and I'm loving it; this tool is so easy to use and it's definitely been helping to take the stress out of keeping my Twitter up to date. 

How does this tool help, exactly?

Recurpost allows you to create content libraries, where you upload posts/images/content in advance, and then it publishes your posts to Twitter (or Facebook/LinkedIn if you wish!) as the pre-set scheduled time. BUT what makes this different from a normal scheduling tool is that it keeps your posts available in the library, to recycle again and again without you having to re-upload. 

+ Upload content once, publish multiple times without doing anything
+ Set up the schedule once, and it leave it to do its thing
+ Organise your posts into multiple content libraries to keep things categorised (eg. Blog posts, quotes, images)
+ Specify when you want your post to stop being recycled or if you want it to be published only once, or forever!
+ You can set it up to schedule for the 'best time', so you don't even have to spend time specifying a schedule yourself if you don't want to!
+ Set up a feed directly from your blog in Recurpost to take automation to the next level!

= More time to do important business stuff!

How to Get set up easily:

1. CREATE AN ACCOUNT & LINK YOUR TWITTER PROFILE
When you create an account, you'll first want to connect your Twitter profile so that Recurpost can start automatically sharing your content for you. You'll see here that you can also connect Facebook and LinkedIn too - I personally don't like posting things more than once to these platforms but that's totally up to you.

Recurpost

2. CREATE A CONTENT LIBRARY AND ADD SOCIAL UPDATES
Go into the 'Content Library' tab and click to set up a new one; name it what you like, and keep the box unchecked if you want the updates in that library to be recycled continuously. 

Recurpost

Then you can start adding updates to your content library by clicking the 'Add an update' button. You can also 'Add in Bulk', which is great for quickly scheduling large amounts of text/link posts to your content library! 

Recurpost

However, on the normal 'Add an Update' section, it's great for posting links, as Recurpost will automatically generate a link preview for you to see and edit when you paste your link into the content box. 

Recurpost

As you can see, you're also able to set when you want this post to stop recycling as well. This is super useful for seasonal content, or things you think won't be relevant after a certain time.

3. POSTING DIRECTLY FROM A BLOG? TAKE AUTOMATION A STEP FURTHER...
If you want to literally do NOTHING and still have your blog posts published to Twitter regularly, this is a game-changing tip. You can set up a feed directly from your blog in Recurpost's 'Feed Manager', so that when you publish a blog post on your blog, Recurpost will automatically add this to your content library, so you don't even have to open the damn tool!

Recurpost

If you select 'Add to library after approval', you will need to open Recurpost to approve pending posts lined up in your RSS feed, but if you choose 'without approval', then you don't have to do anything!

4. CREATE A SCHEDULE
Now you just need to create a schedule for when you want Recurpost to publish your posts and how often. You can do this by going to the 'Schedule' tab and clicking 'Add new schedule'. Here you can select which Content Library you want this schedule to pull posts from, and which social media account you want it to post them to, as well as how often and at what times.

Recurpost

As far as I'm aware, you can create as many schedules as you like, in case you want to set specific different times each day or week. However, I just set mine to post daily at the 'best time'.... because I'm lazy!

TIP: Make sure you go into your account settings and make sure your time zone is correct!

Recurpost

5. SIT BACK AND ANALYSE!
And that's it! All you then have to do is sit back and let it do it's thang, and you can check in to your 'Editorial Calendar' to see what it's posting next and see analytics in your 'Reports' tab too. 


There are other tools on the market for this service, I should add. I believe one of the biggest brands is MeetEdgar who offer a similar thing but with more features, however I personally can't justify the cost of this tool. Recurpost offers exactly what I need in its free plan, which is great - however, they do also have paid plans that start from $25 per month if you need up to 1000 posts in your content libraries (rather than just 100 on the free plan), which I believe is still cheaper than the Edgar tool. 


(Bonus tip for wordpress users...)

If you're using WordPress for your blog and you want to just keep recycling your blog posts to publish on Twitter, you can simply install the 'Revive Old Posts' plugin, which will set this up for you. With this you can choose which posts to keep recycling, how many times a day to share and what hashtags to use too!


Do you find it difficult to keep up with social media marketing?


Brand & Website Design for Chameleon Creative Content


Chameleon Creative Content Branding | byRosanna

A bright, colourful & creative brand and website for freelance copywriter/content creator, Charlotte.


With experience in both marketing and SEO, copywriter Charlotte brings a creative approach to content creation! It was a pleasure to work with her to create a fun and quirky brand for her new freelance business, as well as a modern yet bright website for her to display her services on.

As soon as I saw her Pinterest board I knew I was going to have some fun getting creative with this project; as you can see from the moodboard below, the colour palette was all about bright aqua blues, summery yellows and greens, as well as pops of hot pink to bring things to life.


The Moodboard

Chameleon Creative Content Moodboard | byRosanna Brand Design

Images via: 1 // 2 // 3 // 4 // 5 // 6 // 7


The Brand Concept

Chameleon Creative Content Brand Design | byRosanna

We used a script font for the main logo text, paired with a nice round sans serif font to get across a personal and friendly vibe. I also incorporated a paint stroke motif in the main logo and the submarks to show Charlotte's creative 'outside-the-box' approach. 

Of course we had to add a chameleon icon to bring the whole identity to life as well! He's such a cute little guy and I love how he looks in the gradient colours, again showing the creative way in which Charlotte works, adapting to each small business she works with.


The Website design

Chameleon Creative Content Website Design | byRosanna

> See the website live in action <

We created Charlotte's website on Squarespace, making sure the logo had pride of place in the top center, and adding pops of colour throughout the site with the bright pink navigation links and banner headings. The aim was to keep it fun and interesting to look at, whilst still minimal enough to keep the focus on Charlotte's content and services.

Squarespace Website Design for Chameleon Creative Content | byRosanna

Anna was the ultimate professional from the moment she received my first email. She is extremely personable and fun to work with and completely understood me and what I wanted my brand to achieve.

Her business processes are really slick and well thought through. As a result, she came back with ideas that were almost perfect straight away. As a new freelance writer this was a huge help to me as it meant that I had branding and a website much quicker than I could have hoped for. I wouldn’t hesitate to use Anna again in the future or to recommend her to my clients.
— Charlotte Shearman

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