The Blogging Course for Website Designers to Create Strategic Blog Content That Boosts SEO + Converts Clients
You’ve heard that blogging can do wonders for your ‘SEO’ and getting traffic to your website (although you’re not sure how), and even improve your brand credibility.
But what do you write about? How do you stay consistent? And is it even worth the effort?
When you create blog content without a strategy or an understanding of planning & structuring posts for your audience (and search engines!), it IS a waste of time!
But when you plan, outline, write & optimise your posts the RIGHT way, you’ll discover how powerful blogging can be.
Write blog posts that attract more readers, more leads, and more dream clients!
IMAGINE…
Attracting 100s more potential clients to your website each month, leading to more enquiries and/or more sales and email sign ups.
IMAGINE…
Having an infinite resource of blog post ideas that are validated & a Blog Editorial Calendar planned out 4 weeks in advance.
IMAGINE…
Easily & quickly writing great quality, SEO optimised blog posts that your audience loves to read, using a ‘rinse-&-repeat’ process that saves you time.
Imagine…
Your blog posts appearing on Page 1 of Google when your customers are looking for answers! You can be their solution.
Introducing
The Blogging with Purpose Online Course
Create 4 weeks of intentional blog content with a streamlined, rinse-&-repeat process
In this online course you will:
✔ Discover your unique brand voice & content categories that attract your ideal customers
✔ Use customer-focused strategies and AI technology to generate infinite blog post ideas & outlines
✔ Validate & structure your blog posts for Search Engine Optimisation (SEO)
✔️ Upgrade, refine and promote your blog posts for more traffic, leads & sales
✔️ Create a Blog Editorial Calendar with 4 weeks of content planned & outlined in just 2 hours
What’s inside the Blogging with Purpose course?
Once you join this self-paced online course, you’ll get instant access to the curriculum with:
3 modules for with pre-recorded video lessons (in easy, bitesize chunks - no 60 min long videos here!)
Plug n’ Play ‘Blog Editorial Calendar’ Trello template to get you started straight away
Copy & paste AI/ChatGPT prompts to supercharge your blog writing
Action steps & tasks that’ll have you plan & outline 4 weeks of blog posts within just 2 hours
Lifetime access to the curriculum to replay whenever suits you
Get started creating strategic blog content straight away that helps you hit your goals!
Hi, I’m Anna (aka Rosanna)
Learn from an award-winning, top-ranking blogger
I’ve been running my byRosanna business blog since 2015 with posts ranking on Page 1 of Google, bringing me in 1000s of visitors to my website each month, and dream website design clients who have found me through my posts.
What some may not know is I also have a page 1 ranking travel & lifestyle blog, that I’ve been posting to consistently since 2015. It’s Cornwall’s most popular lifestyle blog, and its success provides me with another income stream through ads & sponsorships, and collaborations with amazing brands such as Barbour, VisitBritain, Jest2.com, Marks & Spencer, and more.
With that said, I am NOT a full-time blogger telling you you need to dedicate 90% of your time to blogging. I have website design clients to work with, and - like you - I DON’T have a big team of people helping me.
That’s why I’m all about essential, no-fluff strategies and utilising cutting edge technologies and AI in smart ways to assist us (all broken down in simple, actionable steps to make your life easier, NOT more complicated!).
This course is perfect for you if you...
✓ Are already set up + running your website design business
You'll get the most out of this course if you have a clear idea of your ideal customer, and a website ready with blogging capabilities.
✓ Are ready to take blogging seriously as a marketing activity
Marketing is an important, necessary part of running a business, not a quick fix.
✓ Need a time-effective strategy that fits into your busy schedule
This course is full of actionable steps to get you started quickly with manageable ongoing work
The Curriculum
Module 1: Before you get started…
Create a Blog Editorial Calendar for capturing ideas & planning your posts (with template!)
Perfect your brand voice & writing personality
Module 2: Planning, research & outlining
What to post: Identifying your Content Categories
Tools for generating infinite blog post ideas (including AI prompts to help)
Refine your post ideas for SEO
Structure your blog posts for SEO and readability (the anatomy of a perfect post!)
Outline your posts for a quick & easy writing process
Module 3: Optimising
Write clickable and searchable blog post titles
Resources for finding imagery for your blog posts
Blog post ‘call to actions’ and content upgrades
Share your blog posts for visibility
Use website analytics to refine your blogging strategy
Write blog posts that your ideal customers are actually searching for and want to read!
Your questions, answered…
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This is a completely self-paced online course - you decide when you start and when you finish. Once you purchase you’ll get instant access to the curriculum.
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How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. You will also have the ability to download all the course materials to your own computer too to offline access.
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As this course provides instant digital access to all the materials, I’m not able to offer refunds.
I'm confident you will love this course, but if you are unsatisfied or have a difficult circumstance, please get in touch so we can rectify the issue! contact@byrosanna.co.uk.
Read more of my course terms here.
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If you are totally new to blogging, this course will take you through step-by-step theory what you need to know to get started, and advanced strategy too.
However we don't cover the technical side of getting set up on a blogging platform or website, so this is something you will need to have in place already.
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The fact that you have a blog already set up is perfect! We don't cover the blogging platform / website set up in this course, so it's important that you are ready to go tech-wise.
If you have a blog already but are struggling to come up with content ideas, or you're unsure how to get the most out of blogging for your business to make the time and effort worth it, this course is perfect for you.
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No, it doesn’t matter what website or blogging platform you’re using! :)
We don't cover any tech / platform specific set up in this course, so everything inside can be applied to whatever website or blog platform you are using.
I include a short tutorial in one module on both WordPress and Squarespace, but I also explain that the process is the same for Wix, Blogger, Shopify etc. as well.
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This course does not cover the tech set up or any platform / website specific tutorials, so all the concepts inside can be applied to whichever website or blogging platform you choose.
Ideally, you will already have a website set up with blogging capabilities ready to go, or you have a way of easily setting up a space to post your blogs.
Choose your plan & join the course:
Payment Plan
2 x payments of
£65
The Blogging with Purpose course
(with pre-recorded video lessons, a plug n’ play Blog Editorial Calendar template to fill out alongside the course, and action steps & tasks)
Pay in Full
1 payment of
£129
The Blogging with Purpose course
(with pre-recorded video lessons, a plug n’ play Blog Editorial Calendar template to fill out alongside the course, and action steps & tasks)
… or get the bundle!
ALL COURSES FOR:
£600+ £539
✍🏼 Blogging with Purpose Course
⚡️ The Streamlined Content System Course
📌 The Pinterest Traffic Playbook Course
💌 Email Strategy Simplified + Email Marketing with Flodesk Courses
📱 Intentional Instagram Mini Course
🌟 Ideal Client Masterclass
Read the course terms and conditions here.