How to Use Mailchimp & Squarespace for Delivering Opt-In Freebies

How to use Mailchimp and Squarespace to deliver Opt-In Freebies

Squarespace Tutorial: Connecting Mailchimp & Delivering Your Newsletter Incentives!

I've spoken before about creating opt-in offers (ie. incentives to make people want to sign up to your newsletter) and I went through how to set up your download within Mailchimp in that blog post.

However, what I didn't do was explain how to start off by actually connecting Mailchimp to your Squarespace website through 'Newsletter blocks' as a full step by step tutorial.

Connecting Mailchimp to your Squarespace Website:

The very first step is to create a 'Newsletter block' on a webpage on your Squarespace website, or indeed within a blog post. Then go to the 'Storage' tab and click on Mailchimp.

A pop up will open and get you to log in to your Mailchimp account, and Squarespace will then load your lists for you to choose from. Select the list you want to add people to who sign up using this form so that they can receive the opt-in freebie.

Mailchimp and Squarespace

Setting up Your 'thank you' page in Mailchimp

Head over to your Mailchimp 'Lists' tab and click on the list you're using for this sign up form (that you selected in the previous step). The click on 'Sign up' forms and select 'General forms'.

Mailchimp and Squarespace

You'll then be able to create and customise 'forms' for your list. At the moment, the only ones you need to edit are the 'Opt-in confirmation email' if you want to, and the 'Confirmation Thank You Page'. 

Mailchimp and Squarespace

Your 'Confirmation Thank You page' is the important one for inserting your opt-in freebie. So go down and edit the text to include a 'download now' link - I'll show you how to get your PDF download link below...

Uploading & linking to your pdf in Squarespace

Head back to your webpage or blog post in Squarespace and highlight some text (any text - it doesn't matter! We'll be changing this in a minute anyway) and add a link to it. 

Mailchimp and Squarespace

Instead of linking to an external source like you normally would, you'll notice there's a tab that allows you to link to a file. Here, you can upload your PDF file and click 'open in new tab' and save the link.

Mailchimp and Squarespace

Then you just have to save your page in Squarespace, click the link and copy the URL in your browser and copy it into Mailchimp!

Mailchimp and Squarespace

+ here's a video tutorial instead! +

Just in case following screenshots is too confusing, I've made a video tutorial too:

Any questions? Let me know in the comments!

Brand & Website Design with ReNu

Brand & Website Design with ReNu

Branding, Website Design & Copywriting with US-based Acupuncture & Wellness boutique!

This week I'm excited to be publishing this new portfolio piece - a project I have truly enjoyed, and one I am most proud of to date (although I know I say that every time!)

Saint Paul based Candace Eck, of what was previously 'ReNu Massage', came to me after reassessing her services & offerings in her business. Having been working in Health & Wellness for 15 years practicing acupuncture and massage, Candace wanted to focus more on Acupuncture and Rejuvenation services, and with that, was looking to refresh her brand!  

The Moodboard

ReNu Brand Moodboard (byRosanna)

Images via: 1 // 2 // 3 // 4 // 5 // 6 // 7

I immediately fell in love with the direction Candace was thinking for her branding; plenty of natural tones, whitespace and freshness!

The Brand Concept Board

ReNu Brand Concept Board (byRosanna)

Candace was inspired by floral line drawings and plant 'study' sketches, so in her final design I included a custom hand-drawn branch to keep in the natural theme, as well as a soft, muted colour palette.

I also love the pop of mustard colour we decided to incorporate, to add interest to the brand with subtle accents throughout the website!

The Website

ReNu Website (byRosanna)

See the ReNu website live in action!

Candace wanted her website to be minimal, clean and refreshing, reflecting the calm and relaxing nature of her brand and business. This is of course something that is Squarespace handles beautifully, and I love how it turned out!

As part of her re-branding process, Candace asked me to write the copy for her website too, using her knowledge of Traditional Chinese Medicine as a guide.  

The Collateral

ReNu Business Cards
ReNu Branding (byRosanna)
ReNu Brand Collateral (byRosanna)

For ReNu's brand collateral, I created a set of business cards, social media graphics and an email signature for Candace to use and launch her new brand.

Working with Anna and her creative talents has been a truly life changing experience for my business and personal growth. Her insight and structure to how and why she has you work with her every step of the way produced the exact beauty and writing I wanted for my new business branding.
— Candace Eck, ReNu

View the full portfolio page


8 Tips for Fostering a More Personal, Open Brand

8 Tips for Fostering a More Personal, Open Brand | byRosanna

How to connect with your audience on a human level.

I've said it before and I'll say it again; your brand isn't just your logo. It's your business' personality, and how your target customers perceive you. 

So what if you want to add more 'person' to that personality? Maybe you've been trying the whole 'formal, corporate and super professional' thing for a while and it's not working, or maybe you're interested in creating a brand with a real human focus. 

Below are my best tips for developing a more personal and open brand and business personality...

1. Use Less 'we' and more 'You'

I mean this in two different ways; 

1. If there is only one of you, don't feel the need to write 'we' instead of 'I', or 'us' instead of 'me'. There is no shame in being a solo business owner/self employed individual - in fact, you should own it! There are often many benefits to your customers if you are small (eg. a more personal experience, a sense of supporting independent biz owners, less overheads &/or VAT transferred into prices)

2. Talk less in the first person about what your business does (eg. 'I/we offer this', and 'I/we do this') and more in the second person by using the pronoun 'you' (eg. 'You will receive this' or 'you will gain that'). This makes the customer feel as though you are talking to them as a person, rather than talking at them.

2. show Natural, approachable photos

This isn't me dissing professional head shots - I obviously like them because I had my own taken by Olivia Bossert (see my About page)! However, you'll notice they are softer and more 'natural' than your traditional portraits.

For one thing, I'm smiling and standing in an approachable way (ie. no folded arms or weird awkward poses), plus we chose to shoot these photos outdoors by the sea - my favourite place!

Showing a bit of personality in your photos through your choice of clothing, positioning, backdrop etc. is a great way to make your brand feel more authentic, rather than a stark white background or no photos of people at all!

In my brand info packs that I send to clients, I even take it a step further with a photo of me and my dog at the beach!

byRosanna brand info kit

3. Write in the active voice, not passive

Passive example: "The project kicked off with a moodboard creation, using the information provided by the client, and then moved onto the design stage."

Active example: "I worked closely with [client name] to create a moodboard that reflected their vision, before we got started on designing their space."

I personally think choosing an 'active' statement is a simple yet effective way of bringing a human element to your writing, and avoiding sounding too 'corporate'.

4. Share anecdotes & personal experience

Other than your About page, this may not be appropriate for your website, but certainly if you are writing a blog or posting social media updates, adding personal anecdotes to your copy is the best way to come across more personal & human! It's also a great way to ensure originality in your content too. 

Caroline from Made Vibrant does this so well; in each article she writes, she includes a little personal story at the beginning. It's always relevant, always interesting, and always adds a unique personality to her posts!

Made Vibrant

5. be honest about mistakes

If you make a mistake in your business, whether that be one-to-one with a client or customer, or on social media/on your website, be honest and open about it. It's so much better to come out and say 'I made a mistake - really sorry about that, I'm now working to fix it!' than to try and sweep it under the carpet. 

Again, it shows that behind the business, there is an actual person - a human who makes mistakes, which is totally normal and fine!

6. Reply to comments & engage

If you get comments on your blog or social media post, or someone shares your content, try your best to always reach out and thank them, or do the same and leave a comment on their stuff too.

I'm not perfect at this; I know I'm particularly rubbish at replying to things on Twitter, but when I do get the time I try to thank people for sharing my posts so that they feel like there's a real person there somewhere! (I like to use emojis too, to make it a little more personal!).

@byRosanna on Twitter

7. Don't hide things - including contact info!

I see this all the time - it usually involves something to do with your business' location or the fact you might work from home. I've heard of people hiding the fact that they have a family because they didn't want customers to think they'd be distracted by family stuff!

Like I said above, you have to own being a small business, because at this point it's likely to be something that makes you stand out and actually more appealing to people than large agencies or big corporate businesses. If you work from your shed, go ahead and share that! It' quirky, and that's what makes you you.

This also goes for your email address; I know it's tempting to just slap a contact form on your contact page and keep your email address private in case of the dreaded spam. But that doesn't say open and approachable to your customers; it says you're hiding away. 

I've had my email address visible on the contact page of 2 of my websites for nearly 2 years and I've never had an issue with spam. Most email software (gmail, webmail) will have reasonable spam filters that are totally sufficient for small businesses.

8. Share, feature & Include your followers

Last but not least, make your followers and customers feel like they're actually connecting with you on a personal level, by featuring them on your website/blog/socials, or including them in decisions in your business.

You can do this by asking questions on your blog or social media, posting polls, asking for feedback or photos of customers using a product, or reaching out by email!

What are your best tips for having a personal, open brand?