Life less ordinary
Squarespace Website for Wellbeing Brand
About The Project
ABOUT LIFE LESS ORDINARY
Recently diagnosed with ADHD, Sarah has started a brand to help other neurodivergent females in their midlife/menopause stages of life to find community and support, through offering Cornwall/Devon based retreats, workshops, mentoring and online resources.
She worked with Alice Perry Designs on her colourful branding, and came to me to create a fun online home for this new venture.
PROJECT GOALS
Create a fun, colourful online home for Sarah’s brand that appeals to the ADHD ‘dopamine-seeking’ brain!
Have the flexibility to add digital products and more features as the brand grows
Ensure the website is easy for Sarah to make updates herself if she needs
The After…
How I applied my signature ‘3S’ Approach’
STRATEGY
Sarah’s brand is in a really great, specific niche, so we made sure the pages were optimised for specific keyword search terms, and kept in mind the readability of the content to be as ADHD friendly as possible for her audience!
STYLE
The branding designed by Alice was fun, bright and colourful, so I was sure to incorporate plenty of bright bursts of colour and use her brand patterns, without it being too overwhelming.
SIMPLICITY
I balanced the colourfulness of the brand with plenty of neutral tones and lots of space to make sure the website didn’t feel too busy, and made sure each element would be simple for Sarah to edit too.
“I am in LOVE with my website.”
What Sarah said:
“Thanks again, I am in LOVE with my website, it’s so professional. Love your ‘websites for dummies’ videos btw… so helpful!!”
The project highlights:
I loved working with the professional branding & photography for this project, as it makes the final result extra impactful!
Sarah has a fun, impactful website that she’s proud to share