Your dream clients need to TRUST you before they’ll book
The Free Trust Gap Audit
Find and fix where trust is leaking in your customer journey, from your socials and Google to your website and email list. Get a fully custom audit with suggestions for your exact business, ready in 5 minutes ✨
If this sounds familiar, you might be ‘leaking’ trust…
You're showing up on socials, but your enquiries aren’t matching your effort
You’ve been running your business off referrals, but new leads rarely hit your inbox
You’re tired of clients ‘ghosting’ you when you send out your proposal or quote
You're wondering if it's the algorithm, your prices, or something you can't put your finger on
The problem is, we’re currently in a ‘trust recession’.
Your clients have seen all the shiny promises, samey AI content, and vague mission statements before. They need to build a deeper connection with the real human you in multiple places before they book.
Whether that’s finding the answers, credibility and reassurance they need from your content and website, or getting a taste of what it’s like to work with you before booking, my Trust Gap Audit highlights which steps could be ‘leaking’ trust, and how to improve it.
This audit scores you on my TIDAL Framework 🌊
This maps the 5 stages of your client’s journey, from discovering you, to ‘dipping their toes in’, to actually booking you. You have to build in trust at every step! Hover/tap the letters below to learn more.
Traffic
Help your ideal people discover you through marketing, content, and ensuring your website is set up to be found with search engines and AI tools.
Interest
Ensure your ideal people feel 'at home' on your website, seeing that you're exactly what they need and answering their questions.
Dipping In
Have low-commitment ways for people to get to know you deeper through binging your content or getting a taster of your expertise.
Affinity
Turn your warm audience into your biggest, 'ready-to-buy' fans by deepening your connection with regular, tailored content.
Loyalty
Have happy clients turn into repeat work and referrals through an exceptional client experience (not scored in this audit).
The Trust Gap Audit - Byrosanna
Built from 12 years helping 100s of clients & students create trust-building content and websites.
I'm Anna (aka Rosanna); a Squarespace website designer, marketer and online educator who has been helping female founders and service pros get visible (and get booked!) online since 2015.