LA Pilates
Pilates Studio Squarespace Website
The Before
About The Project
ABOUT LA Pilates
LA Pilates is a Reformer Pilates studio in Cornwall (one I actually personally go to & love - which, as you can imagine, has been a dream to design!) run by Lucy Angell. She’d set up her existing website herself on Wix, but as the studio has grown and developed, she wanted to elevate her online presence, making everything more streamlined, more consistent, and of course, something beautiful that she could be proud to share!
PROJECT GOALS
Lucy felt her old website wasn’t reflective of her elevated brand and the customer journey didn’t feel smooth
The new website needed to look modern/professional yet fun & friendly, to get across the studio’s welcoming (non-intimidating) vibe
Lucy wants to feel proud to direct clients to the website, knowing that everything is consistently branded, streamlined, and showing off the studio to its best
The After…
How I applied my signature ‘3S’ Approach’
STRATEGY
As client of LA Pilates myself, I was able to approach the customer journey from the perspective of being the exact ideal client! We streamlined several of the pages, creating a simple workflow for booking classes, and made each page feel interesting and dynamic to scroll through.
STYLE
The studio’s style is very modern, calming and neutral, but it was important to also get across owner Lucy’s bright and fun side too so that the website didn’t feel too plain or intimidating. We added in some pops of pink and plenty of imagery to help clients get a feel for the studio too.
SIMPLICITY
As well as simplifying the customer journey and some of the page content, we also created several different landing pages that Lucy can use to direct people straight to where they need with fewer click eg. for her introductory offers, charity classes and more.
“Anna has made the whole process absolutely effortless!”
What Lucy said:
“Firstly, I am SO in love with my new website 💞
Secondly, Anna is a little website wizard, move over Hermione!
From start to finish, she is professional and super efficient at getting drafts back and totally hit the nail on the head with my audience.
I would not hesitate to recommend her and her work to others (in fact I already have!).
Thank you so much Anna for creating not only a fantastic website but a product that I feel so proud to show off! Super excited to let the world see it.”