Callestick Farm
Ice Cream Brand Squarespace Website
The Before
About The Project
ABOUT The Brand
Callestick Farm is a family run dairy farm and ice cream brand based in Cornwall (and stocked across the south west and UK!). If you know me, you’ll know I am ice cream OBSESSED, and with Callestick being such a household name in my area, this was an absolute dream project for me.
PROJECT GOALS
The team were finding it difficult to incorporate video in a fun way across the site, as well as making it look good across mobile devices
They wanted a design refresh that felt modern and dynamic, but still retained the family feel and felt familiar with their iconic pink branding
The website needs to mainly appeal to potential stockists, so needs to clearly share their flavours, brand & stockist info in an engaging way
The After…
How I applied my signature ‘3S’ Approach’
STRATEGY
One of the key things the old site was missing was a clear customer journey (see ‘Simplicity’ in a moment) and clear call to actions, so it was important we added these across the site in an engaging way. Plus ensuring mobile users get a feast of an experience too!
STYLE
Using Callestick’s iconic pink branding, and GORGEOUS imagery was so much fun! And I wanted to build on that by adding in ice cream animations, scrolling effects and scalloped borders that reference vintage ice cream parlour awnings!
SIMPLICITY
We looked at the key different users who would be accessing the site (potential suppliers, customers looking for flavour or parlour information) and streamlined their journeys, making all the content easier to find and more concise.
“The site is looking absolutely awesome!”
What THEY said:
“Our new website now has clearer navigation and everything you need in one place - it’s easier than ever to find what you want!"
— Amy, Head of Marketing at Callestick