A Night Sky Inspired Brand & Website Design for Marina Genovese Fasoli

Brand & Website Design for Marina | byRosanna

Inspired by deep, rich colours & the starry night sky.

Working with Marina on her psychotherapy business branding was refreshing for me to get creative with some mystical themes and a dark, galaxy inspired colour palette.

Marina works with clients to help heal their past traumas and pain through psychotherapy and helping them to become more aware of their inner voice and desires. It was important to create a brand that embodied Marina's ethos and the 'mind, soul & body' concept.

Brand moodboard

Galaxy inspired brand moodboard | byRosanna

Images via: 1 // 2 // 3 // 4 // 5 // 6 // 7 // 8 // 9

We used a dark, rich colour palette of blues, teal and purple to reflect the theme of starry night sky, and flowers/nature at twilight. 

Brand Concept Board

Mind body and spirit brand concept board | logo design | byRosanna

I included a mixture of feminine serif fonts and a script font for a more personal signature-esque style, along with a memorable abstract icon that depicts the three 'mind, body & soul' elements.

Branded print collateral

Marina Business card design
Tri Fold Brochure MockUp.png

I also created business cards and tri-fold brochures for Marina to be able to hand out to prospective clients, giving them a feel for the ethos of her brand as well as the important contact information.

One-page website design (Squarespace)

Marina website

After switching things around a bit, we settled on creating a scrolling, one-page website to display all of Marina's key information and to give an abstract sense of the depth her services and brand, using arrow icons to guide visitors throughout the different sections.

I have very much enjoyed working with Anna and I am very grateful for her grace in dealing with a ‘novice’.
— Marina