Brand & Website Design: JoAnn Pantoja

Brand & Website Design for JoAnn Pantoja (byRosanna)

I'm excited to announce my latest portfolio addition - a brand & website design project with JoAnn Pantoja!

LA-based acting coach, JoAnn, came to me looking for an art-deco inspired brand and website to launch her solo coaching business.

Using the results of her client questionnaire and the images she'd pinned to her Pinterest brand board, I could see a colour theme and style beginning to emerge, and put together a moodboard that would help guide us through the rest of the process:

The Moodboard

JoAnn Pantoja Moodboard

Images via: 1 // 2 // 3 // 4 // 5 // 6 // 7

JoAnn particularly loved deep teal tones and rich purples, decorated with flashes of gold. From her pins and the other inspiration she sent me, it was clear that she was interested in an artistic take on an art deco look. 

The Brand Concept

JoAnn Pantoja Brand Concept

JoAnn loved the final designs, and could see her coaching visions coming to life in the different variations of her logo.

We then moved on to the website...

The Squarespace website

JoAnn Pantoja Website

We have her site a dark purple background to match with her branding, and kept things minimal and clear for her acting and audition coaching clients.

One of the most important things for JoAnn's site was the ability to have a private client area where she could host video tutorials and documents for her coaching students, which Squarespace manages beautifully!

“I was impressed with Anna’s work from the get go. My website turned out amazingly. She was understanding and patient to answer my questions. She is very methodical in the way she works and it helped me get a very clear idea of which way to go with my website. I will be recommending Anna to all of my clients that need a website.”
— JoAnn Pantoja

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