Brand & Website Design: JoAnn Pantoja
I'm excited to announce my latest portfolio addition - a brand & website design project with JoAnn Pantoja!
LA-based acting coach, JoAnn, came to me looking for an art-deco inspired brand and website to launch her solo coaching business.
Using the results of her client questionnaire and the images she'd pinned to her Pinterest brand board, I could see a colour theme and style beginning to emerge, and put together a moodboard that would help guide us through the rest of the process:
The Brand Concept
JoAnn loved the final designs, and could see her coaching visions coming to life in the different variations of her logo.
We then moved on to the website...
The Squarespace website
We have her site a dark purple background to match with her branding, and kept things minimal and clear for her acting and audition coaching clients.
One of the most important things for JoAnn's site was the ability to have a private client area where she could host video tutorials and documents for her coaching students, which Squarespace manages beautifully!