A bright, colourful & creative brand and website for freelance copywriter/content creator, Charlotte.
With experience in both marketing and SEO, copywriter Charlotte brings a creative approach to content creation! It was a pleasure to work with her to create a fun and quirky brand for her new freelance business, as well as a modern yet bright website for her to display her services on.
As soon as I saw her Pinterest board I knew I was going to have some fun getting creative with this project; as you can see from the moodboard below, the colour palette was all about bright aqua blues, summery yellows and greens, as well as pops of hot pink to bring things to life.
The Brand Concept
We used a script font for the main logo text, paired with a nice round sans serif font to get across a personal and friendly vibe. I also incorporated a paint stroke motif in the main logo and the submarks to show Charlotte's creative 'outside-the-box' approach.
Of course we had to add a chameleon icon to bring the whole identity to life as well! He's such a cute little guy and I love how he looks in the gradient colours, again showing the creative way in which Charlotte works, adapting to each small business she works with.
The Website design
We created Charlotte's website on Squarespace, making sure the logo had pride of place in the top center, and adding pops of colour throughout the site with the bright pink navigation links and banner headings. The aim was to keep it fun and interesting to look at, whilst still minimal enough to keep the focus on Charlotte's content and services.