Brand & Landing Page Design: The Guitar Box Company


The Guitar Box Company Branding

A fun, modern brand for a new UK-based guitarist's subscription box company!


With a vision to create an iconic, modern brand for his new guitarist subscription service, Neil came to me to come up with a logo, brand elements, collateral and a landing page to capture new leads.

He had a clear idea of what colours and styles to use in the branding, so we came up with a moodboard inspired by a combination of modern fonts and vintage imagery to use as a guide throughout the project and for Neil to use in the future of his business.


The moodboard

The Guitar Box Company Moodboard | byRosanna

Images via: 1 // 2 - stock // 3 // 4 - custom // 5 - custom // 6 // 7 // 8 - stock // 9


The brand concept board

The Guitar Box Company Brand | byRosanna

We used the idea of 'glyph' icons to use for the brand submark, to give the brand a modern edge and make sure this logo would be recognisable and print clearly on packaging and on plectrums.


Brand collateral

The Guitar Box Company Collateral
The Guitar Box Company Collateral

We also created branded mockup graphics for Neil's plectrums and 'process graphics' to share on social media once launched to help people understand the subscription concept!


The landing page

The Guitar Box Company Website | byRosanna

Neil wanted to create the landing page using Instapage, as it allows you to add more sections and 'call to actions' as well as connecting easily to a range of email marketing providers. It's a really powerful platform for high converting lead captures! 


It’s been a pleasure working with Anna and I’m really pleased with the final product! In setting up The Guitar Box Company it was critical to get the brand right from the outset. Anna listened and quickly understood our values and what we stand for. I’ve been extremely happy with the initial brand and how it has developed and feel the creative work has been first class. I have no hesitation in recommending Anna and will definitely be working with her again in the future.
— Neil, The Guitar Box Company

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