A fun, modern brand for a new UK-based guitarist's subscription box company!
With a vision to create an iconic, modern brand for his new guitarist subscription service, Neil came to me to come up with a logo, brand elements, collateral and a landing page to capture new leads.
He had a clear idea of what colours and styles to use in the branding, so we came up with a moodboard inspired by a combination of modern fonts and vintage imagery to use as a guide throughout the project and for Neil to use in the future of his business.
The brand concept board
We used the idea of 'glyph' icons to use for the brand submark, to give the brand a modern edge and make sure this logo would be recognisable and print clearly on packaging and on plectrums.
We also created branded mockup graphics for Neil's plectrums and 'process graphics' to share on social media once launched to help people understand the subscription concept!
The landing page
Neil wanted to create the landing page using Instapage, as it allows you to add more sections and 'call to actions' as well as connecting easily to a range of email marketing providers. It's a really powerful platform for high converting lead captures!
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