It’s time to become an
The sales & content system for web/brand designers to attract and convert dream clients on repeat 🔁
You don’t need cold pitching or more pretty Instagram posts - you need a sales system that builds trust and brings consistent client work.
Because more DM-ing and more social content is not a sustainable way to keep your client pipeline full - it’s just a recipe for burnout! What you actually need is:
🌴 A content strategy that allows you to take time off & doesn’t require you to be online every damn day
🧲 Messaging that magnetises dream clients to you on repeat (so you can pick & choose what you work on)
🌟 An online presence that stands out, connects with people, and feels easy & fun to maintain
book more dream clients, without burning out
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book more dream clients, without burning out 🍣
Expecting your clients to go from ‘just discovered’ you to spending £££s with you is a big ask!
You’re asking them to take a huge leap when you:
❌ Rely on sharing portfolio posts or viral trends on social media
❌ Whip up the occasional blog post just to tick the ‘SEO box’
❌ Hope your cold pitches or DMing strategy lands with someone
The missing ingredient? = Trust.
…And building trust is quicker & easier when you have a ‘Content Funnel’ that does this for you!
A ‘Content Funnel’ is the sales system that future-proofs your design business…
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It Positions you as an in demand brand
Stand out in a sea of designers with a personal brand that shares your expertise, builds trust, and gives people a reason to choose YOU.
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It warms up your audience while you’re OOO
You don’t need to show up online every day when you have emails and offers automated to nurture clients behind-the-scenes.
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It makes it easy for dream clients to say ‘I’m In!’
Bridge the gap for potential clients to feel comfortable (excited, even!) hiring you for higher priced design services.
fill your sales pipeline consistently (with ease)
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fill your sales pipeline consistently (with ease) 🍣
Here’s how you’ll build this inside In Demand Designer®…
the roadmap
It doesn’t matter if you sell £1k, £5k or £10k+ projects; this system is designed for you to become in demand!
“Fully booked until summer & considering taking school holidays off client work to spend time with my kid!”
“I don’t think I could have done that without the In Demand Designer® program.
Particularly the help in getting my messaging right - it now just feels like my content is coming to me with such ease.
I’ve just signed my first international client and feel like I’m really attracting the right people. It’s made me feel so much more confident and I’m now looking at refining my services & putting my prices up too. So thank you!”
— Tamsin (messaged me this in March 2025, ~3 months after completing In Demand Designer®)
What’s included in the In Demand Designer® sales system?
This isn’t just another boring course, or a group program you don’t have time to show up to, it’s a full system of resources designed to help you take action and become in demand!
Watch the behind-the-scenes tour below:
The Curriculum & Projects
Pre-recorded video trainings and tutorials, broken down into easily consumable bites and concepts (no 60 minute workshops here!), with lifetime access! You’ll find step-by-step tasks & projects to work on so you can actually put the trainings into practice.
In-Depth Templates & Frameworks
From doc templates with prompts to easily create your messaging bank, taster offers and emails, to ‘fill-in-the-blank’ frameworks to create blog content, you’ll have everything you need to get set up quickly & with ease.
Custom GPTs (AI bots)
I’ve trained my own custom GPTs (AI chatbots) on my own strategies for you to use! They’re available for you to use to support you through creating your content quickly (so you can spend more time working with those dreamy clients!).
The 2 Day Funnel Build Process
Your first project inside the program is to build your ‘Backstage Funnel’ (with emails and ‘taster offers’) and, yes, you can do this in just 2 days with my process and easy templates! Meaning you can start adding leads to your pipeline straight away.
90 Days to Become In Demand
Once your Backstage Funnel is set up, the rest of the program is focused on filling that funnel with your dream clients using content marketing! Follow my 90 day ‘success track’ with suggested weekly actions to start building consistent demand quickly.
Content Calendar & Ideas Banks
Use my content calendar template to plan your content in advance (with step-by-steps), as well as a social ‘hooks’ bank and blogging resources to streamline your process.
the sales system your design business is missing
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the sales system your design business is missing 🧩
Hi, I’m Anna (aka Rosanna), and I’ve been a website designer for 10+ years.
I walk the walk (I’m a practising designer!)
Everything I teach I’ve learned over a decade; I’ve been to burnout and back, worked with over 170+ clients, and created a sales & content system that keeps me in demand and still actively working with my dream clients.
I’ve built 2 personal brands (content is my thing)
As well as working with clients and establishing my byRosanna business, since 2015 I’ve been building a content creator brand as Cornwall’s most popular lifestyle & travel blog, collaborating with more dream clients like Jet2, VisitBritain, Barbour and more.
I KNOW content, and I know how to attract dream clients with content and a unique, magnetic personal brand.
I prioritise freedom & fun
I’ve built my business without sending cold pitches, going to awks networking events and without sacrificing my freedom and weekends. Because what’s the point of being self employed if you’re doing stuff you hate and working 24/7?
Meet my Frameworks & Custom GPTs you’ll discover inside In Demand Designer®
These are the concepts I’ve developed over 10 years as a designer, and the 3 cute AI chatbots I think you’ll fall in love with to help speed up your tasks!
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The 4Ps of an In Demand Personal Brand
As a designer, I know you know about branding, but we’ll be adding some sriracha spice and personality to establish you as the GO-TO in your area of expertise with magnetic messaging you can use in your content. Within couple of hours of joining, you’ll have created a ‘blueprint document’ to have this all in one place!
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The ‘Content to Clients’ Funnel
In just 2 days, you can build a ‘Backstage Funnel’ that builds your client pipeline for you in the background, and then create content ‘assets’ that keep bringing in leads long after you’ve posted, plus generate & repurpose ‘Frontstage’ content that attracts, nurtures and CONVERTS your clients.
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My Rinse-&-Repeatable Content Workflow
Steal my content schedule and watch me plan & create a month’s worth of content so you can see the streamlined workflow in action (and follow along yourself too!). You’ll have all the templates & tools you need to create a manageable ongoing content strategy you’ll actually enjoy.
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The Ideal Client Insights Bot GPT
This AI bot has been trained to help you fill out your Personal Brand Blueprint doc and uncover the deep desires & painpoints your clients are experiencing. Previous students have said “This bot is a game-changer! What it produces really sounds like ME!”
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The POSSUM Bot GPT
This cutie AI bot has been trained on my POSSUM framework for non-icky, simple sales content, to help you talk about your services online with confidence and from a place of service.
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The Blog Repurposing GPT
Have this AI bot turn one blog post into multiple pieces of social and email content in minutes, in a way that’s actually optimised for engagement on those platforms!
Star student? You’ll get this completion bonus…
The Commercial Client Licence
When you complete In Demand Designer®, you’ll be given a commercial licence to use the following elements from the program with your OWN clients:
The Personal Brand Blueprint Document 📃
Whether you already offer branding in your design services or not, offering this as a strategy part of your client deliverables can add HUGE value and means you can charge more for a brand strategy add-on in your projects.The Ideal Client Insight Bot GPT 🔎
Use this custom GPT to help you complete your clients’ Brand Blueprint documents with ease, so you can reclaim time in your client delivery.The POSSUM Bot GPT 💬
Wow your clients with sales content ideas to add to their websites or in their content ideas as a surprise extra! In Demand Designers overdeliver for their clients; leading to more rave testimonials and referrals.
What students have been saying…
The In Demand Designer® system has helped web/brand designers who…
Have recently started freelancing but are tired of the feast-and-famine cycle
Are more established but feel burnt out with social media
Have taken time off (eg. for maternity) & need to come back with a time effective strategy
Have been whitelabelling & working in agency and now want to establish their own client base
Are looking to pivot or reposition their brand or who they are serving
Have been outsourcing content creation but are now taking it on for themselves
fill your project pipeline this summer
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fill your project pipeline this summer 🍣
Your questions, answered…
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You get instant, ‘lifetime access’ to the curriculum, trainings & templates when you join!
If you’ve chosen the VIP Pass, you also get access to a total of 6 weeks of support & feedback.
*Lifetime access refers to the lifetime of this program, but students will be warned if the program is planning to be retired. Read my course terms here.
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This is not a group program so there are no group calls or a community.
This is because I truly don't believe sitting on an hour-long group Q&A call each week (at a time that might not even work for you!) is the best use of your time!
Instead, you can work through the curriculum trainings and projects at your own pace, take the ‘90 Day Success Path’ to keep accountable!
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This is a self-paced course/system and doesn’t include 1:1 support from me, but you get all my templates, frameworks and custom trained GPTs (AI bots) to help you work through the materials quickly with my expertise!
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This system is created for designers who already have at least a couple of portfolio projects under their belt (whether through their own business or white-labelling/in agency), but who want to see more consistent client enquiries and bookings.
If you're unsure, please do send me a message so we can see whether this is right for you!
If you’re just starting out and need to get your first clients, take this mini course instead :)
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I’ve worked with a curriculum designer to design this system to be as actionable and results-driven as possible.
No fluff or hour-long training videos here; just bitesize, easily consumable lessons to help you move through quickly
Step-by-step action tasks that keep you accountable and actually put into practice what you’re learning
‘Fill-in-the-blank’ templates, frameworks and banks of ideas to make your content a BREEZE to create
AI prompts and custom GPT bots to support you through each module
Once you’ve been through the system, you’ll have a streamlined, rinse-and-repeatable system for creating content that actually gets you clients! (No more wasting hours creating Instagram posts that don’t get results)
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This system will teach you how use magnetic messaging and set up backstage and frontstage content funnels to effectively fill your pipeline with more dream clients (in a streamlined way that doesn't take over your life!).
So if:
- You're not seeing your content CONVERT clients
- You're not getting DREAM client enquiries
- Your content creation feels like a chore that takes forever and sees little resultsThen this is right for you!
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When we set up your Backstage Content Funnel, we will be using blogging (which can be repurposed from podcasting, if you prefer to create audio-first) and email marketing.
These are important content assets, so are non-negotiable in this program! (Also don’t worry if you don’t have an email list yet, we’ll go through this in the trainings).
For your Frontstage Content Funnel, I’ll show you the strategies for creating effective content for your chosen social media platform(s). Eg. Instagram, TikTok, Threads, Facebook, LinkedIn.
(Everyone’s Frontstage Funnel might use a different platform, so we don’t go into the ‘step-by-step of exactly how to edit a Reel’, for example. You’ll get ideas & strategies that you can apply to any platform.)
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Due to the digital nature of the curriculum included and its instant access, this is a non-refundable purchase, however if you are unsatisfied please get in touch so we can see how to rectify the issue and best support you! contact@byrosanna.co.uk.
Read more of my course terms here.
Choose your plan & join:
PAY IN FULL
£900
Lifetime access to the curriculum
Templates, prompts & resources
Custom GPTs
2 Day Funnel Build Process
90 Day Success Plan
Completion Bonus License
PAYMENT PLAN
3 x £300
Lifetime access to the curriculum
Templates, prompts & resources
Custom GPTs
2 Day Funnel Build Process
90 Day Success Plan
Completion Bonus License
‘Lifetime access’ refers to the lifetime of the program. Read the program terms and conditions here.
pays back with 1 client project (to get dream clients on repeat)
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pays back with 1 client project (to get dream clients on repeat) 💸
Still got Qs? DM me!
If you have any extra questions about In Demand Designer® or you’re unsure whether this is the right fit, pop me a DM over on Instagram!
I’m committed to getting my students results, which can only happen if you’re ready. So it’s in my interest to be transparent about whether this is suitable for you too, and I’ll never give you the ‘hard sell’!
