S1 E12: Taglines, brand statements, missions, elevator pitches & more
It’s a week late but here it is - the final episode of Season 1! I hope you’ve enjoyed following along and listening to each episode. I would be super appreciative if you could leave a review on the iTunes Podcasts app or on Spotify (depending on where you’ve been listening, if not on my site!) so that others can find my content more easily in the charts.
Let's get clear on the language around your brand! Chances are you've heard people talk about the need for a tagline or a mission, a positioning statement or an elevator pitch - but what does it all mean?
Each of these things have their own use and meaning, and are all super helpful for getting clarity around the personality of your brand and the message you're trying to get across.
In this episode I'll talk about each one, give you some examples, explain why they're useful and provide you with some tips on how to come up with your own.
Below is my original blog post all about 'onliness statements':