Charlotte Albert Makeup
Makeup Artist Squarespace Website
The Before
About The Project
ABOUT Charlotte
Charlotte has been running her makeup artist business for over 10 years, and has recently invested in a new brand design and a stunning new brand photoshoot, and needed her (previously DIY) website to reflect her elevated look and offerings for luxury brides.
PROJECT GOALS
Charlotte has up-levelled her skills and offerings of the years and wanted a website that reflected a premium, luxurious feel
The new website should feel classy but also warm and welcoming, to fit with Charlotte’s energy & personality
It was also important that the new website stand out from others in her market, and be optimised for search engines
The After…
How I applied my signature ‘3S’ Approach’
STRATEGY
Keyword research was really important for this website as Charlotte has a location-dependent business, and we want her brides to find her easily on Google!
STYLE
Our whole strategy for Charlotte was to make sure she came across as an aspirational ‘vision board makeup artist’, that brides would save for their future wedding. Images of her makeup therefore needed to be the focus, but we added lots of fun movement and video clips too to really give a feel for her work.
SIMPLICITY
We simplified some of Charlotte’s pages to make it easier for her different audiences to find what they need easily, and for them to be wow-ed by her ‘wedding makeup’ offerings before learning about the investment.
“Oh my god it’s amazing! You literally got me spot on.”
What charlotte said:
“I love the reviews sections and use of video - it's different to other websites and stands out. All in all, blown away. It’s looking so beautiful. Thank you so so much!”