Uncover your unique positioning, client insights & trust-building stories to become an in demand personal brand
Your identity is the foundation of your personal brand that everything else is built upon…
✅ Your logo and brand design elements
✅ Your website and copywriting
✅ Your offers, services & products
✅ Your marketing strategy and content
✅ Your business goals & decision-making
etc.
👆🏼 All of this can only be truly unique and in alignment to you if you have done the groundwork of understanding your positioning, ideal clients and messaging.
😅
Going through a re-brand, pivot or wanting to build more of a personal brand?
This will provide you with EVERYTHING you need to send to any designers/copywriters etc. or to kick off your new direction.
✍🏼
Feeling lost with what to say in your content and need more focus?
Once you know EXACTLY how to speak to your ideal clients and infuse your personality, you’ll never run out of things to share.
📄
Using AI tools but fed up of getting generic outputs and repeating yourself?
We’ll generate the context, resources and ‘skills’ to train your AI tools on your brand and become your personalised assistants.
💸
Need more clarity & insights before you start a new launch or project?
This is the step EVERY brand needs before they do anything else, no matter what stage they’re at.
your identity is the core of your personal brand
🤍
your identity is the core of your personal brand 🤍
The ‘In Demand Identity Kit’
The framework, prompts & tools to uncover your unique positioning
With this kit you will:
✔ Discover deep insights into your ideal customers (and the messaging they need to hear from YOU!) 💡
✔ Codify your brand personality, values and voice (creating your unique brand essence that people remember) ✨
✔ Master your positioning, ‘POVs’ and brand stories (this is what your ideal customers truly connect to) 💬
✔ Learn how to apply this to your content (including adding into my Instagram Bio formula) 📱
✔ Create an AI assistant with this all built-in to its knowledge (so your can get highly tailored, actually useful outputs without repeating yourself!) 🤖
✔ BONUS: Learn how to create case studies using client transformation stories that sell!
Step One
Fill in your Identity Blueprint doc with my 3Ps framework
Follow along my training videos and prompts to uncover the 3Ps of your Personal Brand — People, Personality & Positioning/POVs — completing your blueprint Google Doc as you go.
Step Two
Use my Research & Messaging tools to go DEEPER
Get in-depth insights into your ideal audience and your own brand & messaging with tools I’ve designed to highlight things you may never have thought of before!
Step Three
Generate resources and ‘AI skills’ for your brand in one-click!
The blueprint doc you create can be used for your own quick reference or training team members whenever you need, PLUS use my one-click tool to generate AI training files and ‘skills’ to install and use immediately!
What you get in the Kit…
When you purchase, you’ll get instant access to:
The In Demand Identity blueprint doc with prompts to immediately start delving into your ideal clients and brand personality.
My Client Insights and Messaging Assistant Tool to help you explore angles to your positioning you may not have even though of!
Video trainings in easy, bitesize chunks that will guide you quickly to fill out your doc, with examples of what you need on each page and why.
The AI Skill & Resource Generator to turn your identity blueprint into the knowledge resource your AI tools need (with trainings on how to set them up!)
Lifetime access to the materials to replay as much as you need.
Hi, I’m Anna (aka Rosanna)
Over the past 11 years I’ve worked with over 170 clients on their brands and websites (plus building my own 2 brands - byRosanna and my travel content creator brand, The Cornish Life), and I can say whole-heartedly that the projects & businesses that have ended up most successful are the ones who truly understood:
Their positioning & values
Their ideal customers (deeply - not just ‘female creatives’)
Their brand personality and vibe
How to communicate all of the above effectively
It just makes everything flow easier - from your marketing and design, to your business decision making.
But this doesn’t need to take weeks of hard brain-power to figure out - this Kit is designed to help you get this NAILED in just 2 hours.
🕣 In 30 minutes…
Gain in-depth insights into your audience’s problems, desires and objections using my Client Insights tool (this is always the bit that makes my students go ‘woah’!)
🕘 In 2 hours…
Have your In Demand Identity blueprint with messaging angles and content ideas ready to share. Plus have your AI tools trained on everything too!
📆 In 1 week…
Start attracting your dream audience thanks to the magnetic identity you’re sharing online, and save hours getting better results with AI tools that have real context about your brand.
Nail your whole business positioning while your baby naps
⏳
Nail your whole business positioning while your baby naps ⏳
What students have been saying…
Your questions, answered…
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When you purchase, you’ll instantly be emailed login access to my online course platform, which has all the video trainings and template links for you to get started with the Kit straight away.
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You get ‘lifetime access’* to this Kit (mini course trainings and templates). This means that you can refer back to it as much as you like!
*Please note that ‘lifetime access’ refers to the lifetime of the course. Some courses may be retired in the future but you will get at least 7 days warning via email before this happens. Read my course terms here.
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No, this Kit is helps you create your brand strategy - the unique differentiators, positioning, stories and messaging behind your brand.
This is the step BEFORE a brand design (or re-design), and you’ll also get a document at the end that you can share with any designers you work with too!
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This is the step BEFORE website copywriting, where we make sure you’re clear on exactly WHAT you need to say about yourself, before figuring out HOW you say it.
You can then either use my Sell with your Site KIt to write your full website copy, or bring your Identity Document (that you create in this kit) to a copywriter!
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This Kit is relevant for anyone wanting to build personal brand online, eg.
Content creators
Health & wellness professionals
Designers (website/brand/graphic designers, or interior designers/architects)
Coaches, authors, experts
Wedding industry suppliers (eg florists, stylists)
Marketers & VAs
Photographers
Online course creators, educators or workshop hosts
Artists & product makers
Founders, authors, speakers & industry leaders
This is not so relevant if your business is run by multiple people and you’re not the ‘face’ of the brand.
If you’re wondering whether it’s right for you, send me an email at contact@byrosanna.co.uk.
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As these provide instant digital access to all the materials, I’m not able to offer refunds.
I'm confident you will love the course, but if you are unsatisfied or have a difficult circumstance, please get in touch so we can rectify the issue! contact@byrosanna.co.uk.
Read more of my course terms here.
Get the foundations of your whole brand sorted, in just 2 hours ✅
Payment Plan
2 x payments of
£85
Pay in Full
1 payment of
£169
Read the course terms and conditions here.
Launching June 25th!
This kit will be launching with an early bird price of just £129