FRANKIE THOMAS Photography
Hotel & Food Photographer Squarespace Website
The Before
About The Project
ABOUT FRANKIE
Frankie Thomas has been running her food and interiors photography business for 4 years now, creating exciting & impactful imagery for hotels and hospitality businesses.
After originally DIYing her brand and website, she’s been elevating and growing her personal brand and wanted something new that not only reflected her atmospheric imagery but also her vibrant personality as well.
PROJECT GOALS
A website that feels like Frankie as a personal brand and the go-to expert in her industry
Frankie’s imagery is dynamic and engaging, so the website needed to reflect this
Frankie is always great fun to be around, so her website should feel like this too!
The After…
Visit the new website here! >
(Just a note: After launch, my clients can edit their sites themselves and sometimes make updates, so some design elements may differ from the original!
How I applied my signature ‘3S’ Approach’
STRATEGY
Frankie initially wasn’t super clear on the vision for what she wanted the website to look like, so we had an in-depth brand strategy session together to nail down her ideal clients, her unique positioning, and her visual vibe before I got to work on the website. This really helped to make sure that first draft was WOW for her!
STYLE
Photography websites do not have to be basic and boring! Yes, you want your imagery to stand out, but a plain portfolio site will just look like everyone else’s. Frankie has such a fun personality and her photography is full of movement and boldness, so we incorporated lots of fun, moving elements and personality in the style.
SIMPLICITY
Even with the fun colours and extra design elements we added, the key messaging (WHO Frankie’s work is for, and WHY she’s the best gal for the job) and her stunning imagery still takes main stage and doesn’t get drowned out.
“You are the BEST, Anna!”
What Frankie said:
“I showed up with zero vision, just a gut feeling that I wanted my website to feel more me and speak directly to hospitality and tourism brands. After a strategy/branding session and some chaotic brain dumps, Anna went away, worked her magic, and created a design that feels so right.
It’s fun, vibrant, and still has that bit of grown-up sophistication that I’ve grown into.”
The project highlights:
Frankie’s Instagram audience loved her brand & website launch Reel, with tonnes of comments loving the new look ✨
“Getting so much love on it, my phone’s blown up!”