[ the in demand design experience ]
You don’t need ‘just a website’.
You need a sales system that builds trust and converts clients.
[ SQUARESPACE WEBSITE DESIGN & Strategy ]
Your sales system is incomplete if you don’t have a plan for before & after someone lands on your website
How are people finding you and how do we make sure they’re the RIGHT people? How can we make sure they stick around and keep them coming back again and again? These are the missing pieces that most website projects usually ignore…
Most Website Projects
✗ Fill in a questionnaire on your own
✗ Designer disappears for a few weeks
✗ You get a pretty website… and that's it
✗ No plan for traffic, trust or what happens next
✗ It looks nice but doesn't actually do much
THIS EXPERIENCE
✓ We map your whole customer journey together, live on a call
✓ Receive a custom strategic Blueprint built just for you
✓ A website designed to build trust at every step
✓ A full sales system you actually understand
✓ A launch plan so it works from day one
It’s time to stop being your industry’s best kept secret 🤐
The In Demand Design Experience is for you if…
Your business has evolved, you’ve outgrown your website and it’s giving you the ‘ick’ to share
The right people just aren’t finding you (or they’re leaving your site straight away, never to return!)
You’re not sure your website is working as hard as it could be to actually ‘sell’ for you
The enquiries you’re getting aren’t the right fit, need ‘convincing’, or end up ghosting you
You want expert guidance and perspective on your business and marketing, not just a design ‘yes man’
You need a design partner who just gets it, and is in your business corner with you
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“A first class product & so easy to work with.”
“Congratulations Rosanna on delivering a first class product and for just being so easy to work with. What’s been the biggest surprise is how easy you made it all for me, the whole process from start to finish was pretty seamless right down to launch day. I am very grateful.”
— Elaine Halligan, Parenting Coach
[ the process ]
We’ll dive deeper than just design…
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Confidently send people to your website knowing it’s actually doing the trust-building and selling for you behind the scenes
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Get more, perfect-fit enquiries dropping into your inbox, plus less ghosting and clients that can’t wait to work with you
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build real demand (on your own terms), raise your prices with confidence, and become the ‘go to’ in your industry
SQUARESPACE WEBSITE DESIGNER UK
Why work with me?
I’m Rosanna (aka Anna), and it’s not just my design expertise you get access to in this experience…
11+ years RUNNING A DESIGN BUSINESS
Not only have I been designing Squarespace websites for over 11 years, working with 170+ clients from photographers and coaches to Pilates studios and ice cream brands, you’re working with someone who GETS online business, and knows what it takes to grow with consistent client work year on year.
500+ students in my courses
I’ve been teaching business and marketing strategies in my online courses (and previous mentoring programs) since 2018, helping business owners scale in a streamlined way.
CONTENT CREATOR SINCE 2015
As well as this business, I’ve built a whole other personal brand in my award-winning, page 1 ranking travel & lifestyle blog too, creating over 600 blog posts, 100+ podcast episodes, 300+ YouTube videos across both brands.
Flodesk Instructor & email marketing expert
Before I specialised in web design, I was running email marketing campaigns for clients and have since become a Flodesk Instructor and Partner too. Email marketing strategy is something I can bring to your sales system too!
We’ll take you from invisible to in demand ✨
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“The process was absolutely effortless. She hit the nail on the head.”
“I am SO in love with my new website! From start to finish, Anna is professional and super efficient, totally hitting the nail on the head with my audience. I feel so proud to show it off!”
— Lucy Angell, LA Pilates
[ WHAT’s included ]
Website Design 🤝 Marketing Strategy
Investment: from £4,000
Not just a custom Squarespace website; this experience builds out your whole marketing & sales strategy.
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1:1 ‘Deep Dive’ strategy session call to map out your full sales system and goals using my TIDAL framework
Audit of current website (if you have one) and TIDAL Blueprint with direction & action plan
Custom website design on Squarespace 7.1 (number pages and functionality depends on the project; I create a custom proposal for each client)
Strategy-led structure for SEO, AIO, accessibility and conversions
FREE hosting during development (up to 6 months) and 20% off your first year of Squarespace hosting
A launch plan with content recommendations and next steps
In-depth, tailored support and training (see below)
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My process is designed to support you every step of the way and includes:
Initial discovery call to gather all the details about your project
1:1 ‘Deep Dive’ call for your sales system and website strategy
Client Portal & instructions on what & how to prep for the project
My ‘Content Planning Guide’ document to help you write your website copy (I can also recommend talented copywriters to help with this if you need!)
Squarespace & Launch Guides and recommendations for once the website is complete
Personalised video tutorials so you’ll have everything you need to easily keep your new website up to date yourself
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What happens after you get in touch? Learn more about my process and what to expect here.
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Below are some additional things we can easily add to your website project! We’ll discuss what options you might need so I can put together a custom quote for you:
Email marketing set up
Online booking/scheduling integration
Sales page design
Brand design/copywriting help (see below)
We can discuss all of this in our discovery call so I can create a custom quote and timeline for you!
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Brand design and copywriting isn't included in my service but we can create a custom package for you where we work with some amazing brand and copy partners if you haven't reached out to anyone yet! Just get in touch so we can discuss.
Frequently Asked Questions
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If you have already worked with someone or spent time refining your whole marketing/sales system and customer journey, and are able to provide me with this, we can definitely just create a website together! Just fill in my enquiry form below for a custom quote :)
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Squarespace is a website building platform and hosting company. You may have also heard of other platforms (WordPress, Wix, Showit, Framer etc), but my preference for designing sites is Squarespace, mainly for how user-friendly it is, but also for SEO and accessibility reasons.
I have more information about why Squarespace is great, as well as a full comparison of different platforms over on my ‘Why Squarespace’ page.
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I only work with Squarespace and have been for over 11 years now, so I know it like the back of my hand! My clients absolutely love how easy it is to use.
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As with any website host, you have to pay a monthly or annual hosting fee.
You can find Squarespace's pricing on their website, but most of my clients require either the Business Plan, or the Basic Commerce Plan. If you work with me, you can get 20% off your first year too!
(Note: This cost, along with the cost of your domain, is separate to my website design fee.)
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Once we have set a date to get started on your project, and have been through our contract, you will receive an invoice for your 50% deposit. Then, when the project is complete you will receive an invoice for the remaining 50%. This will all be written out in our contract.
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There is no VAT to pay on my website design services.
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At the end of every project, I supply my clients with a Squarespace guide, resources and video tutorials to empower them to manage and make edits to the website themselves.
Squarespace itself also has award-winning 24/7 technical support and an extensive ‘Knowledge Base’ resource of information. However, for quick questions I am always an email away!
If you need further edits after our project or any website updates, I can do piece-work at my hourly rate.
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At the moment I require between 4 - 8 weeks notice to book a project, but don't be afraid to get in touch anyway in case I have a space sooner!
Usually it can be useful for you to have this time to gather the things you need to get started on the project too.
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Yes! In fact, around half of my clients are US-based (I'm in the UK), and I have worked with people in New Zealand and United Arab Emirates before too.
For payment for non-EU clients, rather than send you an invoice for a bank transfer, I will set up a payment link for you to be able to pay by credit/debit card.
The amount you pay will be in GBP £. and your bank will automatically convert this into your own currency using its own exchange rate. You can get a rough idea of currency exchange rates using this converter!
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My process is specifically designed to be easy and stress free for you; I will talk you through each stage clearly and let you know exactly how to prepare. At the end, I will be providing you with a guide and video tutorials showing you exactly how to make any edits you need.
The beauty of Squarespace is that it is a totally ‘managed’ platform (unlike WordPress). This means that all updates, maintenance, security and tech stuff is taken care for you so you don’t even need to think about it.
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Once we have scheduled our project, I will guide you through exactly what I need from you and how to prepare, and we work together closely on your marketing and website strategy too.
Working with a copywriter, brand designer and/or photographer? You can provide them access to your Client Portal, or upload their files yourself.
If you’re not working with a copywriter and are DIY-ing the text for your website, you’ll receive my ‘Content Planning Guide’ with tips for how to write this!
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No but I work with several amazing experts who can help you with this before we start our project!
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Branding / logo design
(I can recommend other wonderful creatives to help with this though! This must be supplied before we start.)Copywriting or copyediting
(I can recommend other wonderful creatives to help with this though! Copy and images must be supplied before we start.)Privacy, Cookies or Terms legal policies
(you must supply your own, or I can recommend templates or generators that you can purchase if you don’t have these in place)Squarespace hosting, domain, or email fees
(these are an additional subscription cost)
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Absolutely! My ‘investment’ price above is really for demonstration to give people a fairly good idea of what price they can expect. However, if you need something that doesn’t quite fit, just get in touch and we can chat about your requirements in more detail!
Ready to become in demand?
Step One
Submit your enquiry via the form below
Step Two
I’LL respond to organise a call to chat through your project
Step Three
I’ll create a custom proposal & quote for you after our call!