Embrace by Petsy Fink

Brand design

Petsy has been working as a wedding and and family photography for years now, but this year she wanted to launch a new brand - Embrace. Under this brand, Petsy will be offering 'family photojournalism'; capturing daily family life and rituals in a real & raw style - making the ordinary extraordinary. For the Embrace brand, we wanted to capture a calming, natural vibe with a modern Scandinavian twist.


Brand Moodboard

Embrace by Petsy Fink Brand Moodboard | byRosanna

Brand Concept

Embrace by Petsy Fink Brand Concept | byRosanna

Branded Thank You Cards

Petsy Fink Thank You Cards | byRosanna

I thank Anna so very much for her work, expertise and guidance with the Embrace branding. I am very happy with it, it feels right, looks great, and is very much “me”. I am excited to share it with the world and that is also down to Anna and her creative work.
— Petsy Fink

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