A Brand Re-design for the UK's top journalling Etsy shop!
Rachel Blundell has built an incredibly successful sticker & journalling Etsy shop over the past couple of years, but in making the leap to creating her own ecommerce website, she felt her EllieBeth brand needed a bit of a makeover!
The Logo & Brand concept
As you can see from the moodboard, Rachel loved the idea of adding a butterfly element to the brand, as well as gold accents, so I incorporated the butterfly silhouette in the dot of the 'i'.
Bright, happy, and fun colours are at the core of the EllieBeth brand, and shine through in her 'Brighten up everyday' tagline too. I think it's my most colourful design yet!
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